Digital marketing strategy
Your maketing, planned
We help you work out who you need to reach, what to say, and where, when, and how to say it.
Let's plan it!Most businesses these days aren't lacking digital marketing activity, they're lacking a marketing strategy. They have a website that's grown incrementally over the years, a newsletter when someone remembers, a social post when there's time. Each channel does it's own thing, and it's not clear why.
A digital marketing strategy ties it all together. It sets out who you're trying to reach, what you want them to think and do, and how you are going to get them there.
Everything you do, you can see how it fits the strategy; if you can't, you know you need to rethink what you're doing or how you're doing it.
We don't start with tactics or trends. We start with communications strategy: your audience, your message, and your goals.
Geshmak! is backed by Tom's years in corporate and government communications (you can read more about his consultancy experience here), so the channels come after the thinking, not instead of it.
What we do
From big picture, to next Tuesday
Goals & audiences first
We start with your goals and your audiences, and what you want them to think and do.
Key messages
We help you say what makes you different, clearly and consistently, so it has an impact on your audiences.
Channels
We help you work out the best channels to reach your audiences in the right way at the right time.
A plan you can use
We help you create a practical marketing plan that helps you plan and track who does what and when.
Content that works
We can help you create content that works for human and AI audiences.
Measure what matters
We can help you decide what to measure and how so you can track performance and constantly improve and adjust your campaigns.
Once you have a plan
We can help you make it happen
Website design & development
If your website isn't up to the job, we can design and build one that is; fast, and easy to use for people and AI, and all built around your plan.
SEO & GEO
We make sure your content is visible in search results and AI answers.
Email marketing & social media
We can plan, write, and run your newsletters, campaigns, and social channels.
Or run it yourself
Prefer to keep it in-house? We'll hand the plan to you or your team and check in when you need us.